For a connected generation
AudienceNet combines rigorous research with connected technologies to provide genuine insights 24/7
The unique AudienceNet method of research combines a solid understanding of quantitative sampling and statistical segmentation with 24/7 connected, qualitative engagement and insight.
AudienceNet’s highly qualified team comprises researchers, statisticians and data analysts with an exceptional record in conducting quantitative research, at the highest level, across continents. Our expertise is reflected at every stage of survey design and implementation, from the construction of questionnaires, through their administration to wholly representative samples (both online and face-to-face) and robust data analysis.
Led by award winning data scientist, Dr Tim Drye, AudienceNet prides itself in the application of non-linear statistical techniques to the process of market segmentation. In addition to running detailed segmentation analysis through AudienceNet’s own data, we offer bespoke data analysis services including state-of-the-art techniques in both data merging and segmentation.
At the heart of AudienceNet is our ability to connect our clients with their target market/audience for deep and meaningful qualitative insights. What makes us unique is that, through connected technologies, we provide a rich two-way dialogue between client and audience on a 24/7 basis. More traditional methods of qualitative research such as focus groups, workshops and depth interviews are also offered where the research brief dictates such as in the case of certain new product testing.
The traditional means of ethnography involves direct observation of respondents, usually over a relatively brief “snapshot” period. At AudienceNet, in addition to the more traditional approach, we conduct online ethnography, whereby respondents (typically Millennials) opt us into their lives via their mobile devices. As well as following their online behaviours via their IP data, respondents can report on their real-time experiences via online discussion and the uploading of images, video etc.
AudienceNet constantly strives to offer its clients cost-effective solutions to research. By syndicating initial quantitative measures we are able to move to client-specific research at a fraction of the cost. This approach allows increased regularity and the provision of benchmark/tracking data, showing shifts and trends in an audience or target market over time. AudienceNet currently runs syndicated studies in four key areas: Business Travel, Artist Markets, Audio Consumption and Political Engagement.
AudienceNet’s in-house team of data visualisation experts, known as Data Design, includes: graphic designers, animators and technologists who, working alongside our data specialists, produce highly creative, state-of-the-art infographics, animations, reports, presentations, interactive dashboards and so on. Visit the Data Design website.
Bring the voice of the business rail traveller into the debate about the High Speed 2 train proposals.
+44 (0)20 7729 8059
Second Floor 65-67 Leonard Street Shoreditch London EC2A 4QS