The unique AudienceNet method of research combines a solid understanding of quantitative sampling and statistical segmentation with 24/7 connected, qualitative engagement and insight.
The unique Audiencenet method of research combines a solid understanding of quantitative sampling and statistical segmentation with 24/7 connected, qualitative engagement and insight. The starting point is to measure the attitudes and behaviours of a given target market or audience in any single or combined set of territories, globally.
Next, the audience or target group is segmented in accordance with the quantitative data, to determine, statistically, the size and structure of specific subgroups. Audiencenet then builds bespoke, interactive, online communities, populated by representatives of each sub-group or market segment, in each territory. These communities are moderated, 24/7, for an agreed period by qualified, qualitative, researchers and are simultaneously translated in real-time by respective native speaking translators.
The key to engagement is that Audiencenet research is conducted with the use of state-of-the art online technology. Respondents can participate via any combination of connected devices including: smart phones; tablets; laptops; PCs etc. When one respondent comments on another participant’s contribution, the originator receives a notification across their devices, with the ability to immediately click through to that point in the discussion and continue the conversation. The ease of interaction, accompanied by continuous input from our highly experienced moderators, makes for extremely rich engagement and qualitative insight 24/7.
Audiencenet conducts ongoing research amongst all age groups. However, our methodology resonates particularly well amongst Millennials, where the application of mobile technologies to the research process fits seamlessly into their lives. A specialism in Millennial engagement is increasingly reflected from our core client group and the projects which they commission.
In essence, Audiencenet offers: Connected Research For A Connected World.