Profiling The Market For Potential Customers

Project Objectives

Our client was successfully operating its technology rental offering in five international markets and wanted to establish whether there was potential to extend its services to the US and Germany. Specifically, the research sought to determine the size and demographic structure of potential customers. 

Method

We conducted comprehensive quantitative research amongst demographically representative samples of people in the US and Germany. As the service was generally a new concept, we focused in particular on assessing relevant attitudes and behaviours and evaluating the offering. 

To ensure the results were easy to action and disseminate to the client’s various business units, we developed consumer typologies for each market. 

Outcomes

The findings are currently informing the client’s service proposition and marketing approach for the US and Germany

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