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The Millennial Dialogue

Background

An increasing problem, encountered across western democracies, has been the disconnect between the Millennial generation (those born since 1980) and established political systems. Lack of trust in politicians, little belief in the political process and low voter turnout is widely reported across territories.

Progressive political think-tanks, operating throughout Europe (Foundation For European Progressive Studies – FEPS) and North America (Global Progress), identified AudienceNet’s methodology, and its application of mobile technologies, as offering a perfect means of connecting with young people and establishing an on-going dialogue.

 

How we did it

Following an extensive brainstorming session with key political thinkers from FEPS & Global Progress, AudienceNet conducted the ‘Millennial Dialogue’ project ( www.millennialdialogue.com ). The project initially involved AudienceNet running concurrent online research (across mobile devices) with 3,000 15-19 year olds, 1,000 in each of three pilot territories, namely; Italy; Germany and Poland. On the basis of their responses to a wealth of questions about their lives and level of awareness and engagement with their national political systems, the respective samples were segmented in terms of: those who were politically engaged; those who were politically disaffected and the mainstream (i.e. everybody else). In each territory, representatives of these three distinct segments were recruited into a week-long, online community for interactive discussion, moderated in their local language, 24/7. Following presentation of the results in Italy, Germany and Poland, the Millennial Dialogue project was commissioned for replication across: The UK, the US, Canada, Norway and Hungary.

Impact

The Millennial Dialogue revealed huge consistencies (as well as a number of individual territorial differences) in the problems of young people engaging with politics and politicians. The research went on to draw numerous conclusions and recommendations with regard to how better to engage Millennials in political processes, from their own perspective. Many top political thinkers have subsequently written commentary around the findings of the project and its implications. Full details and findings are publicly available here: www.millennialdialogue.com