Social & Political

With offices in London, Melbourne and Washington, AudienceNet offers truly global reach in engaging communities and societies in the political process.

AudienceNet has effectively harnessed the tools developed in the music, entertainment and tech industries for use in social and political research. The rapidly changing political landscape mirrors the quick pace of change in the entertainment and technology sector, showing the need for a more insightful approach to political surveys. This includes a platform for analyzing voter behavior at several levels, bringing in analytics and bespoke qualitative research alongside traditional quantitative analysis and working across all devices.

AudienceNet can connect with people from any background, whether this requires online engagement or knocking on doors. Our methods have been used by organisations ranging from European institutions, political parties and think tanks to NGO’s and local government.

Campaigning & Advocacy

Recent elections and referendum campaigns have shown increasing problems with the process of polling as traditionally conceived. AudienceNet is firmly committed to the perspective that, in order to be truly responsive, strategies for citizen engagement must move beyond polling towards ethnographic and behavioural analysis. They must be focused on the perspectives of citizens rather than received assumptions.

Campaigning & Advocacy

AudienceNet has devised bespoke systems for social and political engagement at every level of a campaign. The Campaign Deck system provides the whole picture for strategists wishing to steer through the mire of campaign organisation, with input from demographically representative online communities, composite polls, smartphone-based volunteer input and media tracking. Whether in an election, referendum or simply an awareness campaign, AudienceNet will provide the most holistic source of information available.

Millennial Engagement

AudienceNet’s origins in the music, entertainment and tech industries gave us a particularly strong insight into the means of engaging millennials. Indeed, our methodology resonates particularly well amongst this age group, where the application of mobile technologies (across all devices) to the research process fits seamlessly into their lives

Millennial Engagement

It was a natural progression in the early phases of AudienceNet’s work in social and political research to work closely with digital natives. The company’s role as lead research agency for the FEPS-Generation Progress project, the “Millennial Dialogue” highlighted this and subsequent work with millennials across four continents has shown AudienceNet’s ability to connect with even the most inaccessible of research territories.

Community Consultation

Local democracy is the cornerstone of interactive civic life and successive studies have shown that local government enjoys higher public trust than any other level of administration. AudienceNet’s research methods provide a unique service for local authorities, housing and residents’ associations, heritage foundations and public works bodies to engage with local residents. It allows citizens to contribute constructively to the decisions that affect them and their communities at a meaningful level.

Community Consultation

While AudienceNet has grown its reputation for bespoke online research, it still has the ability to connect with people through offline means where necessary. This has been used most in our community consultations, where we have run research communities in which participants from 15 to 85 years old engaged with each other on their respective aspirations for their town.

Our social and political work