In February 2019, AudienceNet conducted comprehensive, quantitative research among a demographically representative sample of the urban population in Indian (n=1,520, aged 18+). Quotas were set for gender and age, in accordance with the latest census data, and only those from urban areas were allowed to participate.
This research sought to understand how people perceive both social media and messaging platforms because they both offer ways, albeit differently, for people to share information. In addition, the research was designed to measure the awareness of, and attitudes towards the spread of misinformation and propaganda on messaging platforms and determine the appetite and importance of encryption technology in protecting personal privacy in India.
To view the findings you can download the summary report here.