Tent Foundation: Tackling the Refugee Crisis


The TENT Foundation champions the refugee cause and commissioned research to a) track public opinion on the crisis, and b) to inform messaging that fosters more humanitarian impulses in the general public, with a view to increasing donations and volunteerism in the interest of refugees.

How we did it

The research has so far consisted of three stages:

• Stage 1: Multi-territory (11 countries across North America, Europe and Australia) quantitative research (using online surveys) with nationally representative samples of the population

• Stage 2: Online Communities in each country, with participants across three key audience segments
(positive, negative and mixed views towards refugees)

• Stage 3: A series of depth interviews and focus groups with refugees, enabling them to give first-hand accounts of their journeys, to show the genuine human face of the crisis


The ‘TENT Tracker’ project is quickly emerging as an important component of policy and communications strategies that foster empathy and support for refugees. TENT has been busy disseminating the findings to key decision-makers. In November 2015, they were presented at the United Nations Gala in New York, which was attended by Kofi Annan and Queen Rania of Jordan, amongst others. This was followed by a more in-depth presentation at the World Economic Forum in Davos and was covered by the Wall Street Journal as well as other media outlets.

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