Privacy and Trust Index

In our recent Omnibus survey of 1019 Americans who had a relationship with each brand listed, we asked which companies Americans trusted to keep the public’s personal details private.

Trust is relatively low, with less than half of American adults able to nominate a company they trust a lot when it comes to privacy.

As the Privacy & Trust Index demonstrates, there are vast differences across social networks – WhatsApp the most trusted and Facebook the least trusted of the 30 brands measured.

 

Note: We will be regularly publishing more of our U.S. Omnibus findings. Follow us on Twitter at @AudienceNet and @data_design_ and on LinkedIn to see more of our work.