Sania has been working in research for 7 years and has a varied background in terms of methodologies and sectors.
She believes strongly that well designed research can help clients meet even the most challenging strategic objectives. Her clients have included local governments and government/ inter-governmental bodies (including the United Nations), charities such as Cancer Research UK, Macmillan and Tent Foundation, Sports Governing Bodies, and private sector organisations such as ITV and the Estée Lauder Group.
Sania’s real passion is using research for public good. One of her main areas of specialism relates to minority groups and optimising methodologies to ensure that research more accurately represents their experiences/ views.
Outside of work, Sania is well known for being a fitness fanatic! She can generally be found doing some form of exercise and, perhaps most notably, spreading her love for dance!